MEDIA PRESS KIT
THE THREE THINGS THAT MATTER
Three Simple Principles for Being Human
By Gerald Crawford
THE BOOK
What if we have made being human far more complicated than it needs to be?
We spend much of our lives pursuing success, happiness, recognition, security, achievement and fulfilment. We search for answers, chase expectations and carry pressures that often leave us exhausted.
But perhaps the most important things in life are much simpler.
The Three Things That Matter explores three fundamental principles that can change the way we understand ourselves, our relationships and the life we are living.
The book asks a deceptively simple question:
What really matters?
And then invites the reader to step back from the noise of life and look again.
Sometimes we look up at our problems and see only their weight. But sometimes life gives us the opportunity to look from above—to see the bigger picture, to see how everything connects, and to realise that what seemed overwhelming from below may look very different from a wider perspective.
This is a book about perspective, simplicity, humanity and the choices we make every day.
It is not about having all the answers.
It is about discovering what matters enough to live by.
THE BIG IDEA
At the heart of the book is a simple premise:
Perhaps being a good human being is not about having all the answers. Perhaps it is about learning a few simple principles and living them consistently.
The three things explored in the book provide a framework for navigating life with greater awareness, compassion and intentionality.
The book challenges readers to stop measuring their lives only by what they achieve and begin considering who they are becoming, what they contribute and what they leave behind in the lives of others.
WHY THIS BOOK MATTERS
We live in a world overflowing with information, advice and competing definitions of success.
People are constantly being told to do more, achieve more, become more and acquire more.
Yet many still feel that something is missing.
The Three Things That Matter responds to that problem by asking whether the answer might not be another complicated system, but a return to simplicity.
The book offers readers an opportunity to:
- step back from the pressure of everyday life;
- reconsider what they believe truly matters;
- see their circumstances from a different perspective;
- understand themselves and others with greater compassion;
- focus on what is meaningful rather than merely impressive;
- make more intentional choices;
- and live a life that matters beyond themselves.
WHO SHOULD READ THIS BOOK?
The Three Things That Matter is written for anyone who has ever stopped and wondered:
Is this really what life is about?
It will appeal particularly to:
- people searching for greater meaning and perspective;
- leaders and professionals experiencing the pressure of modern life;
- parents and families;
- people navigating personal change;
- readers interested in personal development;
- educators, coaches and counsellors;
- people approaching a new season of life;
- and anyone who wants to live more intentionally.
It is a book for ordinary people facing ordinary life—and asking extraordinary questions about what makes that life worthwhile.
ABOUT THE AUTHOR
GERALD CRAWFORD
Gerald Crawford is an author, educator, public speaker, counsellor and healer whose work centres on one fundamental question:
How can we become more aware of ourselves so that we can live better lives and positively influence the lives of others?
Through his writing, speaking and teaching, Gerald explores human behaviour, emotional intelligence, self-awareness, relationships, healing, personal development and the deeper questions that shape our lives.
His approach is practical, accessible and deeply human.
Rather than presenting life as a collection of complicated theories, Gerald has a particular ability to take complex ideas and turn them into simple questions that people can understand and apply.
The Three Things That Matter continues that work by bringing the reader back to the essentials.
AUTHOR’S MEDIA BIO
Short Bio
Gerald Crawford is an author, educator, public speaker, counsellor and healer who writes and speaks about self-awareness, emotional intelligence, relationships, personal development and the human experience. His work challenges people to look beyond the noise of modern life and rediscover what truly matters.
Extended Bio
Gerald Crawford is a South African author, educator, public speaker, counsellor and healer with a passion for helping people understand themselves and their relationships more deeply.
His work spans self-awareness, emotional intelligence, personal development, relationships, healing and the exploration of what it means to live an intentional life.
Gerald’s writing is characterised by simplicity, reflection and practical wisdom. He believes that some of life’s most profound truths do not need to be complicated—they need to be understood and lived.
Through his books, programmes and speaking engagements, he encourages people to ask better questions, develop greater self-awareness and make more conscious choices about the lives they are creating.
The Three Things That Matter represents this philosophy in its simplest form: a return to the principles that make life meaningful.
INTERVIEW TOPICS
Gerald Crawford is available for interviews, podcasts, radio, television and written media.
Potential discussion topics include:
1. What Really Matters in Life?
Why we often spend our lives pursuing things that ultimately matter less than we think.
2. Have We Complicated Being Human?
Why simplicity may be one of the greatest forms of wisdom.
3. The Power of Perspective
How looking at our lives from a different vantage point can change the way we experience problems.
4. Why Success Isn’t Enough
The difference between achieving a successful life and living a meaningful one.
5. The Three Things That Matter
An exploration of the book’s three foundational principles.
6. Living Intentionally
How small, conscious choices can shape the person we become.
7. The Pressure of Modern Life
Why people can have more information, opportunities and possessions yet still feel overwhelmed.
8. What Are We Leaving Behind?
The importance of considering the impact our lives have on other people.
9. Becoming a Better Human Being
Why character, awareness and compassion may matter more than achievement.
10. The Bigger Picture
How changing our perspective can change our experience of life.
SUGGESTED MEDIA QUESTIONS
Journalists and interviewers may ask:
- Why did you write The Three Things That Matter?
- What are the three things that matter?
- Why do you believe we have made life too complicated?
- What problem did you identify that led you to write this book?
- Why is perspective such an important part of the book?
- What does it mean to look at life from above rather than always looking up at it?
- Who did you write this book for?
- What do you hope readers will change after reading it?
- Why do people struggle to identify what really matters?
- How do we distinguish between what is important and what merely feels urgent?
- Can simplifying our lives actually make us happier?
- What does it mean to be a good human being?
- What would you say to someone who feels overwhelmed by life?
- If readers remember only one thing from the book, what should it be?
- What do you believe matters most when we look back on our lives?
KEY MEDIA QUOTES
“Perhaps we have made life far more complicated than it needs to be.”
“Being a good human being is not about having all the answers. It is about learning what matters—and living it.”
“Sometimes we look up at life and feel the weight of everything above us. Sometimes we get the opportunity to look from above and see the bigger picture.”
“Perspective can change the size of the problem without changing the problem itself.”
“The things that matter most in life are often the things we cannot measure.”
“A meaningful life is not necessarily a bigger life. It may simply be a more intentional one.”
THE BOOK IN ONE SENTENCE
A simple and thought-provoking exploration of the three fundamental principles that can help us step back, see the bigger picture and rediscover what truly matters in life.
THE BOOK IN 30 WORDS
A thought-provoking guide to simplifying life, changing perspective and rediscovering what truly matters—offering three simple principles for becoming more aware, intentional and human.
THE BOOK IN 60 WORDS
The Three Things That Matter challenges the complexity of modern life and asks a simple question: what really matters? Through three foundational principles and a powerful exploration of perspective, the book encourages readers to step back from pressure, see the bigger picture and focus on the things that give life meaning, purpose and humanity.
PRESS RELEASE
FOR IMMEDIATE RELEASE
NEW BOOK ASKS A SIMPLE QUESTION: WHAT REALLY MATTERS?
South African author Gerald Crawford challenges readers to rethink the way they measure a meaningful life.
South African author, educator and public speaker Gerald Crawford has released The Three Things That Matter, a thought-provoking exploration of simplicity, perspective and what it means to live a meaningful human life.
In a world where people are constantly encouraged to achieve more, acquire more and become more, Crawford asks readers to pause and consider a more fundamental question:
What really matters?
The book explores three simple principles for being human and challenges the assumption that a meaningful life requires complicated answers.
One of the book’s central ideas is the power of perspective.
Crawford observes that we often experience life from underneath our problems, looking upwards at their size and feeling their weight. But when we are able to step back and see life from a wider perspective, the same circumstances can appear very different.
“Sometimes we don’t need to change our circumstances. We need to change the perspective from which we are looking at them,” Crawford explains.
The Three Things That Matter is aimed at readers searching for greater meaning, self-awareness and intentionality in their lives.
The book is particularly relevant in an age of information overload, social pressure and constant demands for achievement.
Rather than offering another complicated formula for success, Crawford invites readers to return to the essentials.
The question is not simply whether we are successful.
The question is whether we are living a life that matters.
MEDIA CONTACT
Gerald Crawford
Author | Educator | Public Speaker | Counsellor | Healer
Website: geraldcrawford.co.za
Book: The Three Things That Matter
Media enquiries: Available for interviews, podcasts, radio, television, speaking engagements and written features.
PRESS KIT MATERIALS AVAILABLE
Upon request:
- Author biography
- Professional author photographs
- Book cover artwork
- Book synopsis
- Interview availability
- Podcast interview
- Radio interview
- Television interview
- Speaking engagements
- Review copies
- Social media promotional material
- Book excerpts
- High-resolution promotional artwork
THE MEDIA HOOK
Everyone is looking for the answer to a better life.
Perhaps the answer is not another thing to learn.
Perhaps it is discovering the three things that matter.
The Three Things That Matter
Three Simple Principles for Being Human
See The Download Link: https://drive.google.com/file/d/1UJk6f3wd78tL0FQOh6ECwvujU8R53xJj/view?usp=sharing
